Product marketing job description ] Job Brief. This includes market research, positioning, messaging, competitive analysis, and collaboration with cross-functional teams to drive product success. Product Marketing Specialist Duties & Responsibilities To write an effective product marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. Read on to learn more. This person is responsible for promoting and selling specific products, developing marketing strategies, and coordinating with different teams to ensure successful product launches. Jul 20, 2023 · A Product Marketing Analyst job description involves a professional who helps create marketing strategies for a company's products. Daily responsibilities may include collaborating with cross-functional teams, developing marketing content , and ensuring that products are well-positioned to Product Marketing Managers oversee all marketing activities relevant to catalogs, product categories, and specific launches, analyzing the USP and core selling points of each range or new release to build engaging, dynamic, and captivating campaigns to publicize key features and maximize market penetration and response rates. Senior Product Marketing Manager Job Description FAQs Nov 7, 2024 · Director of Product Marketing job description: Example #2. Their tasks include the following: Developing user and buyer personas. Aug 25, 2024 · As a Product Marketing Manager in a hybrid role, your job description includes a blend of physical office work and remote tasks, allowing you to manage your day with greater flexibility. Product Manager Job Description Jan 6, 2025 · A product marketing manager communicates the value of a specific product or products to people outside of the organization, such as potential buyers, clients, or investors. These strategy-focused professionals develop content that grabs the attention of the target audience by using social media, email marketing, blogs, and other To write an effective senior product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. Jul 20, 2023 · A Product Marketing Specialist job description involves developing and executing marketing strategies to increase sales and profits. The Director of Product Marketing is a critical and high-profile role reporting to the Chief Revenue Officer. VP of Product Marketing Job Description. If you want to sell your brand more successfully and personalize your job description, you should see how other leading companies present themselves to candidates. Diverse skill sets. 6 Key Responsibilities of a Product Marketing Manager. We are looking for a goal-driven Product Marketing Specialist to develop effective marketing strategies that will generate leads, boost conversions, and drive sales of our product(s). Responsibilities for Product Marketing Manager. Feb 20, 2025 · To make your Product Marketing Manager job description stand out, ensure that it’s clear and concise. Product Marketing Manager Job Description. A Content Marketing Strategist job description involves planning, creating, and implementing marketing campaigns that promote a brand's products or services through online channels. By looking over several product marketing specialists and marketing consultants resumes, we found that both roles require similar skills in their day-to-day duties, such as "digital marketing," "marketing Nov 4, 2024 · Product Marketing Manager Job Description Overview. They are responsible for creating and executing marketing strategies that align with the company's objectives and drive business growth. This article provides a product marketing manager job description and goes over common product marketing manager responsibilities so you can decide if this is the right role for you. The amount varies depending on your education, years of experience and geographic location. The Director of Product Marketing is responsible for the development and directing of the entire Product Marketing Department. They play a crucial role in the success of a product and are involved in every aspect of the product lifecycle, from research and development to distribution and post-sales support. As we continue expanding, we are searching for an experienced product marketing manager to take charge of a cross-sectional development team. Sample responsibilities for this position include: Partner with the Senior Director of Marketing, Senior VP of Marketing/Sales, Sales Managers, and Field Sales to gain critical insight into the specific marketing needs and opportunities within Product marketing manager job description and template. This role reports to the health director of products. State your expectations from the candidate and any qualification requirements precisely. They work closely with cross-functional teams, including product managers, sales, and engineering, to ensure that the product meets customer needs and company goals. And although product marketing manager responsibilities do intersect with the work product managers do, it is a distinct role. Sample responsibilities for this position include: A Senior Product Marketing Manager earns an average salary of $132,519 (USD) per year. Thus, we uncover everything you need to know about creating a Product Marketing Manager job description to hire the best candidate who can optimize your Explore testlify’s vice president (vp) of product marketing job description template. Your exceptional product deserves to reach the right audience that will find value in it. As a Vice President (VP) of Product Marketing you will be responsible for planning, implementing and managing our overall product and services marketing strategy. Oct 25, 2024 · PMM job description: Example #2. We have included global product marketing job description templates that you can modify and use. Jul 20, 2023 · A Product Marketing Associate job description typically involves researching, developing, and launching new products for a company. We are seeking a motivated and results-driven Product Sales Specialist to join our team. Product marketing manager job description. Apr 1, 2024 · In order to attract Product Marketing Manager that best matches your needs, it is very important to write a clear and precise Product Marketing Manager job description. Luckily, we created this free SaaS PMM job description template to help you out. They analyze market trends, customer needs, and competitive positioning. PMM): Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. The Product Marketing Sep 7, 2022 · Product manager job description. Key Responsibilities: A product marketing manager is in charge of promoting and positioning a product within the market. Why product marketing manager and product manager are distinct roles. We are looking for a Vice President (VP) of Product Marketing to join our core Marketing team. Aug 15, 2024 · When crafting a marketing job description, it’s crucial to have a clear grasp of the role’s responsibilities, skills, and qualifications. The role of the Director of Product Marketing involves performing activities such as product The job description of a typical product marketing manager entails leading the product marketing management team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later). Are you an experienced Product Marketing Manager looking for a new challenge and an opportunity to advance your skills and career in a Manager, Product Marketing Duties & Responsibilities To write an effective manager, product marketing job description, begin by listing detailed duties, responsibilities and expectations. As a Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies that accelerate [insert company name]'s growth. You will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services. Utilise copywriting and marketing terms across your job summary. Dedicated focus. PMs, PMMs, and the four fits. Product marketing managers have a varied job description and the role might look very different from one company to the next. . We have included manager, product marketing job description templates that you can modify and use. Mention the exact salary and any benefits or bonuses to attract quality candidates. We are looking for a Product Marketing Manager to join our team and our mission to simplify XXXXX and improve performance for XXXXX everywhere. We have included marketing product specialist job description templates that you can modify and use. 🚀 Vice President of Product Marketing About Company [Insert a brief description of your company, its mission, and its values. A Product Marketing Manager is a professional responsible for the development, promotion, and sales of a specific product or product line. 51,979 Hiring for this role? Mar 26, 2025 · Related: Product Marketing Manager Job Description: Top Duties and Qualifications Average salary for product marketing managers The average salary for product marketing managers is $89,360 per year, according to Indeed Salaries. Highlight what makes your organization unique and attractive to potential candidates. This includes acting as the “voice of the customer” and having a deep understanding of their needs and desires. A Product Marketing Manager is responsible for developing marketing strategies for a product line. Product Marketing Manager Job Description . To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job descriptions include: A Product Marketing Manager can expect to earn an average salary of $112,615 (USD) per year. You may find inspiration in some of the following job description examples: Glassdoor; LinkedIn; Indeed; ZipRecruiter Job Overview. We have included product / marketing intern job description templates that you can modify and use. This comprehensive job description template outlines the key roles and responsibilities of an vice president (vp) of product marketing. This role requires a deep understanding of the product, target audience, and market trends. See a sample template with objectives, responsibilities, skills, and qualifications for this role. It’s fully customizable and suitable for posting on various job boards. Sample responsibilities for this position include: To write an effective technical marketing job description, begin by listing detailed duties, responsibilities and expectations. Sample responsibilities for this position include: Product / Marketing Intern Duties & Responsibilities To write an effective product / marketing intern job description, begin by listing detailed duties, responsibilities and expectations. In addition, you will lead the Global Product Marketing Duties & Responsibilities To write an effective global product marketing job description, begin by listing detailed duties, responsibilities and expectations. Apr 3, 2024 · Senior Product Marketing Manager (Sr. Director Product Marketing Duties & Responsibilities To write an effective director product marketing job description, begin by listing detailed duties, responsibilities and expectations. Product Marketing Manager job description. Sample responsibilities for this position include: Jul 20, 2023 · If you're interested in pursuing a career in Product Marketing Coordination within the Marketing industry, the outlook is pretty good! According to data from the Bureau of Labor Statistics, the Employment of Marketing Managers (which includes Product Marketing Coordinators) is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Therefore, staying on top of industry trends and continuously improving your skillset is crucial. By reading this job description, you will get a better understanding of what does a product marketing manager do. Sample responsibilities for this position include: Apr 1, 2024 · Vice President (VP) of Product Marketing job description. We have included product marketing job description templates that you can modify and use. B2B Product Marketing Manager Job Description Example 1 -Healthcare Industry. Sample responsibilities for this position include: Oct 3, 2018 · Product Marketing Manager Duties. Jan 4, 2022 · Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. However, most PMMs will: Conduct market research : Build an understanding of the market, analyze competitors and potential customers, and identify trends in the market. Sample responsibilities for this position include: Apr 12, 2022 · Product Marketing Manager Job Description. The Product Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies for our products. The executive’s job is to promote and sell a product or service by developing strategies for sales and distribution. We have included product marketing manager job description templates that you can modify and use. We have included senior product marketing manager job description templates that you can modify and use. #1 Apple's Product Marketing Manager We have included clinical marketing manager job description templates that you can modify and use. Sample responsibilities for this position include: Marketing Product Specialist Duties & Responsibilities To write an effective marketing product specialist job description, begin by listing detailed duties, responsibilities and expectations. The Product Marketing Manager plays a crucial role in bridging the gap between product development and market needs. Product Marketing Manager job description A Product Marketing Manager is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Feel free to add and subtract whatever seems relevant to your company’s requirements. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. A product marketing executive is responsible for identifying market needs and opportunities for products, services, and technologies in an organization. FREE SaaS Product Marketing Manager Job Description Template. The ideal candidate will be responsible for driving sales growth by maintaining a high level of product knowledge and executing all sales strategies. Researching the market to learn the competitive environment. Remember that this "product marketing manager job description" is a dynamic document that changes as market needs evolve. Why PM-PMM harmony is crucial Jul 20, 2023 · A Product Marketing Coordinator plays an important role in the marketing industry. The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products. We have included director product marketing job description templates that you can modify and use. For years, (Company X), has been offering innovative products to meet the specific needs of every customer. We have included product marketing specialist job description templates that you can modify and use. Feb 14, 2024 · Product Marketing Director job description. A leading pharmaceutical company is hunting for a talented B2B product marketing manager to contribute to the company’s growth and maintain core brand values. Sample responsibilities for this position include: Jan 8, 2025 · The difference in salaries amounts to marketing consultants earning a $18,703 lower average salary than product marketing specialists. A Product Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, messaging, and positioning of a company’s products globally, ensuring the product’s market competitiveness and alignment with customer needs. The actual salary can fluctuate based on factors such as years of experience, specific industry, and the location of the job. Sample responsibilities for this position include: Product Marketing / Analyst Duties & Responsibilities To write an effective product marketing / analyst job description, begin by listing detailed duties, responsibilities and expectations. The Director of Product Marketing’s role is to synthesize market, consumer, product, and competitive inputs into driving the highest possible revenue for the business. We are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these. Product Marketing Lead/Group Product Marketing Manager: Oversees a team of PMMs, guiding the marketing strategy for a group of products, with significant leadership and cross-functional collaboration. This role requires someone who can analyze data and industry trends to develop a deep understanding of the company's products, target customers and competition. Sample responsibilities for this position include: Dec 21, 2023 · Here’s a job description guide to attract the ideal Product Marketing Manager for your business. You’ll own product packaging and pricing. To write an effective product strategy job description, begin by listing detailed duties, responsibilities and expectations. A Product Marketing Associate is a professional role focused on understanding market needs and ensuring that the product messaging aligns with customer challenges and company goals, thereby enabling sales teams and supporting product growth. Sample responsibilities for this position include: Develop messaging and positioning for our integrated solutions that will differentiate products from a clinical and technical perspective and identify how they address our customers’ medication Feb 14, 2024 · Product Marketing Associate job description. Mar 25, 2022 · Product Marketing Executive Job Description. We have included product strategy job description templates that you can modify and use. Key responsibilities are to: Develop positioning and messaging to differentiate products in the market Mar 14, 2022 · Get More Director of Product Marketing Job Description Inspiration. We have included product marketing / analyst job description templates that you can modify and use. Jan 6, 2025 · A product marketing manager communicates a specific product's value to people outside the organisation, such as potential buyers, clients, or investors. Jun 1, 2022 · Product Marketing Specialist Job Description Template. We have included technical marketing job description templates that you can modify and use. Mar 4, 2025 · Product Marketing Managers are responsible for introducing a new product or enhancing an existing product by communicating the product’s value to the consuming public. Start by delineating the key duties the candidate will undertake, such as campaign management, content creation, or analytics. The product marketing manager will spearhead the your post-product development marketing efforts. Product Marketing Manager Job Description FAQs What skills does a Product Marketing Manager need? Jul 20, 2023 · A Product Marketing Manager is responsible for effectively positioning a company's product and creating an engaging marketing strategy to bring it to market. Feb 16, 2025 · Product Marketing Manager: Job Description The following is a sample job description for the position. Track product usage trends to inform product development, pricing/packaging, content, and collateral. In this role, you Feb 3, 2020 · This Product Marketing Manager job description template is optimized for posting to online job boards or careers pages and easy to customize for your company. That's why sticking up for the future importance of any job in product marketing is relatively manageable due to the never-ending process of customer-oriented product development plans. We are seeking a dynamic and experienced Vice President of Product Marketing to lead our product marketing strategy and Aug 17, 2021 · In this article, we will discuss the VP of product marketing job description. The actual earnings can greatly vary depending on factors such as the level of expertise, years of experience, industry, and the geographical location of the job. Why working in silos is bad. That's a broad overview of three types of product marketing manager job descriptions you might encounter in 2023. They often have the following duties and responsibilities: Learn how to write a product marketing manager job description that attracts qualified candidates. It can get difficult to nail down the specifics when you’re writing down a job description for a SaaS PMM role. It is the responsibility of the Vice President (VP) of Product Marketing to develop an overall product marketing strategy and to implement that strategy. Although the role can vary across different companies, here are some everyday responsibilities you may see in product marketing manager job descriptions: Product Marketing Manager Duties & Responsibilities To write an effective product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. Apr 22, 2025 · Product Marketing Manager Job description. Let's check how industry experts describe PMMs. Product Sales Specialist Job Description Template Job Brief. They collaborate with cross-functional teams to build marketing strategies, messaging, and campaigns that effectively communicate the product’s value proposition to the target audience. They determine the product's target market, develop campaigns that drive awareness, and create materials to help promote the product. wfk fymb wuzrrk nwxnh dfgd wnpmrd siat ehfpv qbkfcin wswryq xliu chai aijtt myhevwr zpa